Logos & Brand Guides

Identity work built in Illustrator. from single logo marks to full brand guideline documents.

Field Notes

A logo concept for Field Notes, built around clean linework and a mark that is versitile across packaging and stationery.

Field Notes logo concept, version 1 Field Notes logo concept, version 2

Roman God Logos

A set of logo marks drawing on Roman mythology. The Idea Was to give each entity its own brandmark based on a modern business they might run.

Ceres logo Neptune Resorts logo Roman god logo concept 3

Gracefully Sewn

Three logo directions for Gracefully Sewn, each testing a different balance of type and iconography for a soft, handmade-feeling identity.

Gracefully Sewn logo, concept A Gracefully Sewn logo, concept B Gracefully Sewn logo, concept C

Westin Hotel Rebrand

A 13-page rebrand concept for the Westin hotel chain, reworking the brand guide from logo usage through color palette and typography.

Brand Guide — Fictional Company

A full brand guide document built for a fictional company, covering positioning, voice, and visual identity in detail. Open the PDF below to read it in full.

View the Brand Guide (PDF)